Job Description

Are you passionate about uncovering insights from complex data? Do you have a knack for bridging the worlds of marketing and data science to drive results? As our new Marketing Data Scientist, you’ll play a critical role in transforming raw data into actionable insights that will shape our marketing strategies. This role is a blend of analytical prowess and creative problem-solving, ideal for someone who thrives on diving into numbers while seeing the bigger picture of how data can transform customer engagement.

As a Marketing Data Scientist, you will leverage data to optimize marketing strategies, enhance customer engagement, and drive revenue growth. You’ll be responsible for gathering and analyzing large datasets to identify trends, measure effectiveness, and predict future customer behaviors. Working closely with our marketing and product teams, you’ll play a crucial role in shaping our data strategy and elevating the customer experience.

Key Responsibilities

• Data Collection & Analysis: Gather and analyze data from multiple sources (e.g., CRM, web analytics, social media, and sales data) to uncover actionable insights.
• Predictive Modeling: Develop predictive models to forecast customer behavior and marketing ROI, enabling the team to optimize targeting and budget allocation.
• A/B Testing & Experimentation: Design and implement A/B tests and other experimental frameworks to validate hypotheses and drive data-backed decision-making.
• Customer Segmentation: Develop advanced segmentation strategies to create tailored, personalized marketing campaigns.
• Performance Tracking: Monitor and report on campaign performance, including developing dashboards and metrics to measure marketing success.
• Collaboration: Work closely with marketing, sales, and product teams to align data insights with strategic goals and execute data-driven strategies.