Job Description

About the Role

As the Lead Analyst, Lifecycle Marketing, you will play a pivotal role in driving customer engagement, retention, and growth. This position is not just about crunching numbers—it's about translating data into strategies that delight customers and boost loyalty. You’ll work collaboratively with cross-functional teams, leveraging your analytical expertise to optimize the customer lifecycle from onboarding to advocacy.

What You’ll Do

• Data Storytelling: Analyze customer behavior and lifecycle trends, translating them into actionable insights that guide marketing strategies.
• Strategic Execution: Partner with marketing, product, and sales teams to design and implement lifecycle campaigns that enhance customer experiences.
• Performance Measurement: Develop and track key performance indicators (KPIs) to assess the impact of lifecycle initiatives, providing detailed reports and recommendations.
• Segmentation & Personalization: Create customer segments and tailor strategies to meet the unique needs of each group, driving personalization at scale.
• Continuous Optimization: Use A/B testing, predictive modeling, and other tools to refine campaigns and maximize ROI.

What You Bring

• Analytical Prowess: Proven experience in marketing analytics, with a strong ability to connect data insights to business goals.
• Lifecycle Expertise: Hands-on experience managing customer lifecycle programs, including onboarding, retention, and win-back strategies.
• Tech Savvy: Proficiency in tools like SQL, Tableau, Google Analytics, or similar platforms. Bonus points for experience with marketing automation tools like Marketo or HubSpot.
• Strategic Mindset: A knack for identifying growth opportunities and a track record of implementing successful marketing initiatives.
• Communication Skills: Ability to distill complex data into clear, compelling narratives that resonate with diverse audiences.

Why Join Us?

• Impact: Your work will directly influence how customers experience our brand.
• Innovation: Be part of a team that embraces creativity and cutting-edge technology.
• Growth: Enjoy ample opportunities for professional development and career progression.
• Collaboration: Work alongside a diverse group of talented individuals who are passionate about what they do.