We are looking for a dynamic and innovative ServiceNow GTM Lead to spearhead our go-to-market (GTM) strategy for ServiceNow solutions. This is a key leadership position designed for someone who thrives in a fast-paced, customer-centric environment and has a proven track record in driving growth through strategic planning, sales enablement, and cross-functional collaboration.
As the ServiceNow GTM Lead, you will play a crucial role in the development and execution of ServiceNow product strategies. You will lead efforts to position ServiceNow’s capabilities, enhance market visibility, and accelerate growth. Your deep understanding of the ServiceNow ecosystem and market trends will guide the business in identifying opportunities, optimizing messaging, and building effective sales tools and enablement programs.
Strategic Leadership: Own the overall GTM strategy for ServiceNow offerings, aligning with business objectives, customer needs, and market trends. Lead the development of a differentiated ServiceNow proposition that resonates with key target audiences.
Cross-Functional Collaboration: Work closely with product management, sales, marketing, and delivery teams to ensure successful product launches and campaigns. Facilitate strong internal alignment to drive cohesive GTM initiatives.
Sales Enablement: Develop impactful training, collateral, and tools that empower the sales teams to effectively sell ServiceNow products. Provide ongoing support to sales leadership to ensure consistent and successful messaging.
Market Insights & Analysis: Analyze the competitive landscape and customer feedback to continuously refine and improve GTM strategies. Track industry trends and provide recommendations for product positioning, messaging, and pricing.
Customer Engagement: Build relationships with key stakeholders and partners in the ServiceNow ecosystem. Act as a subject matter expert to support pre-sales and sales teams in understanding customer pain points and delivering tailored solutions.
Performance Metrics: Set, measure, and report on GTM success through key performance indicators (KPIs) like revenue growth, lead generation, and sales cycle efficiency. Ensure that all initiatives align with broader business goals.
Brand Awareness: Increase ServiceNow brand recognition in target markets by leading strategic campaigns, thought leadership initiatives, and public relations efforts to elevate the company's presence.
Experience & Expertise: 5+ years of experience in a GTM, sales strategy, or product marketing role, ideally within the ServiceNow ecosystem. Proven expertise in developing and executing successful GTM plans.
Strong Knowledge of ServiceNow: A deep understanding of ServiceNow’s platform, offerings, and its role in enterprise IT transformation is essential.
Leadership Skills: Demonstrated experience in leading cross-functional teams, driving initiatives from concept to execution, and influencing senior leadership.
Analytical Mindset: Ability to use data and market insights to inform decision-making and continuously improve the GTM approach.
Communication & Presentation Skills: Exceptional written and verbal communication skills with the ability to present complex solutions in a clear and compelling manner to both technical and non-technical audiences.
Innovative & Results-Oriented: A forward-thinking mindset with a focus on achieving tangible results. Creative problem-solving skills and a passion for staying ahead of industry trends.
Key Skills: