Location: Flexible (Hybrid/Remote)
Company: Zelis
At Zelis, we're transforming the healthcare financial experience with a powerful, connected platform that bridges gaps and aligns interests across payers, providers, and consumers. Our mission? To optimize the healthcare system by identifying and solving problems holistically with innovative technology built by healthcare experts. We are seeking a Director of Marketing Operations to lead our Marketing Operations team and drive initiatives that will help propel our growth and impact in the healthcare industry.
This is an opportunity to shape the future of marketing operations within a leading healthcare technology company that serves over 750 payers, including the nation’s top health plans. If you're a strategic leader with a data-driven mindset, MarTech expertise, and a passion for optimizing processes, we want you on our team.
Key Responsibilities:
Marketing Operations Team Leadership:
- Develop and execute a comprehensive roadmap to align the Marketing Operations team with Zelis' growth trajectory, fostering collaboration and team engagement.
Enablement & PMO:
- Drive the optimization of marketing processes, capabilities, and performance, ensuring Wrike (our project management tool) is adopted effectively across teams.
- Oversee process mapping, streamline file-sharing, and manage internal team communications to enhance operational efficiency.
Marketing Finance Management:
- Lead strategic management of the marketing budget, ensuring maximum ROI through smart resource allocation and cost management.
- Guide the adoption of Planful for Marketing, overseeing financial reporting and operational storytelling.
Vendor & MarTech Operations:
- Collaborate with IT, Legal, Finance, and Procurement to optimize workflows and ensure compliance, with a focus on vendor relationship management and third-party risk assessments.
- Manage and enhance Zelis’ MarTech stack, implementing new tools and driving innovation to improve core capabilities.
Marketing Strategy & Planning:
- Partner with Marketing Leadership to align marketing strategies with business goals and drive marketing effectiveness year-over-year.
- Provide significant contributions to business planning, ensuring marketing operations align with organizational objectives.
Special Projects Management:
- Lead large cross-functional projects, ensuring alignment with strategic business goals and delivering on time, every time.
What We’re Looking For:
Experience:
- 12+ years of Marketing Operations experience, including team building, MarTech expertise, budget management, and process improvement. Public company experience is a plus.
- Deep understanding of Wrike or similar project management tools.
- Strong experience in budget generation, quantification, and analysis.
- Proven track record of managing both B2B and B2C marketing operations, ideally within healthcare technology or professional services.
Skills & Abilities:
- Excellent organizational, strategic judgment, and problem-solving skills.
- Strong analytical skills with a passion for data-driven decision-making.
- Ability to lead and motivate teams, providing career development and growth opportunities.
- Exceptional communication skills to collaborate with cross-functional teams and executive leadership.
- A growth mindset, high emotional intelligence, and an ability to handle complex, fast-paced environments.
Education & Certifications:
- Bachelor’s Degree required; MBA or Master’s preferred.
- PROSCI and PMP certifications a plus.
Why Zelis?
- A Leader in Healthcare Tech: We serve over 750 payers, including the top national health plans, and drive real impact in healthcare with innovative technology.
- Culture of Diversity & Inclusion: Zelis champions diversity, equity, inclusion, and belonging, creating a workplace where every employee feels they belong and can thrive.
- Flexible Work Environment: We offer a hybrid and remote-friendly culture, with offices across the U.S. and in Hyderabad, India.
- Commitment to Growth: At Zelis, we believe in developing our people and providing career advancement opportunities.
