Data Scientist - Digital Experience
Location: On-Site, Dallas, TX

Job Description:

t Texas Instruments (TI), we don’t just design and manufacture analog and embedded processing chips — we empower innovation for a smarter, more connected world. As a Data Scientist on our Digital Experience Analytics team, you'll be at the forefront of personalization and customer journey modeling, driving data-driven solutions that shape the future of TI.com and beyond.

If you thrive in a dynamic environment, have a passion for solving complex data challenges, and are eager to collaborate across marketing, sales, and IT teams, this role is for you.


???? What You’ll Do

  • Develop and deploy cutting-edge machine learning models to optimize the customer journey in a complex B2B business model
  • Build recommendation systems that deliver relevant product and content suggestions for hundreds of thousands of users
  • Analyze vast datasets to uncover actionable insights that drive marketing and sales strategies
  • Design and execute predictive models for customer segmentation and behavior analysis
  • Partner with Digital Experience & UX strategists to conduct A/B tests that optimize digital experiences
  • Stay ahead of data science advancements, applying state-of-the-art techniques to improve analytics capabilities

???? What You Bring

Minimum Requirements:

  • Bachelor's degree in Data Science, Computer Science, Statistics, Applied Mathematics, or related field
  • 3+ years of data science experience
  • Proven track record of deploying and fine-tuning models in production
  • Proficiency in Python or R for data analysis and machine learning
  • Expertise in statistical analysis, experimental design, and causal inference

Preferred Qualifications:

  • Master’s or PhD in a relevant field
  • Strong proficiency in SQL and experience with large datasets
  • Experience with cloud platforms like Google Cloud AI or AWS SageMaker
  • Familiarity with Generative AI applications
  • Expertise in marketing automation systems and Customer Data Platforms (Tealium, Segment)
  • Experience with data visualization tools (Tableau, Looker)
  • Knowledge of NLP and digital marketing concepts
  • Strong communication skills to present technical concepts to non-technical audiences

? Why Join TI?

  • Engineer Your Future: Own your career and collaborate with some of the smartest minds in the industry
  • Innovate by Design: Diverse perspectives push innovation forward; your voice matters here
  • Comprehensive Benefits: Competitive pay and benefits designed to support your well-being and that of your family

???? About Texas Instruments

We’re a global leader in semiconductor innovation, powering electronics everywhere — from healthcare devices to connected cars. Our passion is to create a more sustainable and accessible world through technology.


Key Skills:

  • Data Scientist - Digital Experience