At Checkers and Rally’s Drive-In Restaurants, we are on a mission to revolutionize marketing with the power of data. Are you ready to bring your advanced analytical skills and programming expertise to help us drive growth, enhance customer engagement, and shape the future of marketing? As a Data Scientist Analyst, you will play a key role in transforming data into actionable insights that fuel our marketing strategies and optimize business performance.
Why Join Us?
This is an exciting opportunity to be a part of a dynamic team where you’ll apply your knowledge in statistical modeling, data integration, and analytics to solve real-world business challenges. Your insights will directly influence the way we acquire, retain, and engage guests, creating a huge impact on our marketing efforts. If you’re someone who thrives in a fast-paced environment and loves turning complex data into strategic, actionable recommendations—this is the role for you!
What You'll Do:
Lead Analytics Projects:
- Drive strategic initiatives for developing analytics models, integrating data into our Customer Data Platform (CDP), and delivering valuable marketing insights.
- Collaborate with business leaders and subject matter experts to generate data-driven insights that influence key marketing decisions.
Perform Advanced Data Analysis:
- Build and implement predictive models, using techniques like segmentation, trend analysis, forecasting, and regression analysis to anticipate guest behaviors (acquisition, retention, defection).
- Optimize marketing campaigns across channels (web, app, email, social, in-store) with personalized offers, product recommendations, and content strategies.
Data Integration & Governance:
- Manage large-scale data aggregation, ensuring data integrity and establishing best practices for data governance.
- Lead the integration of multiple third-party data sources and support the use of A/B testing tools and personalization engines.
Communicate Insights Effectively:
- Present your findings in a concise and impactful manner, making data-driven recommendations to all levels within the organization.
- Support CRM strategies by analyzing client behavior and delivering actionable insights to optimize marketing effectiveness.
Qualifications:
Required:
- Bachelor’s degree in Statistics, Analytics, Mathematics, Economics, Computer Science, or related field (Master’s preferred).
- 3+ years of experience in an analytics role, ideally in a marketing personalization context.
- Proficiency in data analysis tools such as SQL, Python, R, Adobe Analytics, and Power BI.
- At least 2 years experience with NodeJS and .Net core/C# in an Azure environment.
- Strong knowledge of data-driven decision making and experience using CDPs, marketing automation, and omni-channel campaign management platforms.
- Expertise in A/B testing tools and recommendation engines.
Preferred:
- Experience with the MarTech/AdTech ecosystem, including cookies, and understanding of web technologies.
- Storytelling ability with excellent communication and writing skills to convey complex data in an easy-to-understand format.
Skills & Traits:
- Excellent time management and organizational skills to juggle multiple projects.
- Strong interpersonal skills and ability to work collaboratively across departments and with vendors.
Why Work with Us?
At Checkers and Rally’s, we foster an environment where data-driven insights drive innovation. Join a passionate team of marketers, analysts, and business leaders who are committed to delivering exceptional results. Plus, you'll have the chance to work on exciting marketing projects and play a pivotal role in shaping the future of our brand.
Ready to Make an Impact?
If you’re looking to dive deep into data, tackle meaningful business challenges, and make a difference in marketing strategy, then apply today and join us on this exciting journey at Checkers and Rally’s!
