Job Description

Location: Hybrid (Travel up to 10%) | Salary Range: $96,600 - $206,100 | Department: Consumer Data, Analytics, and AI

Are you passionate about transforming raw data into actionable insights? Do you thrive on analyzing complex digital landscapes to uncover trends that drive strategic business decisions? At Wells Fargo, we're on a mission to harness the power of data to redefine how we engage with our customers across digital channels. Join us as a Senior Data Analyst – Digital Analytics, where your work will directly impact the effectiveness of marketing strategies across websites and mobile apps.

What You'll Do:

???? Innovate with Data: Develop enterprise measurement frameworks that guide strategic decision-making for marketing in owned digital channels.
???? Analyze and Optimize: Dive deep into structured and unstructured data sets to uncover actionable insights that enhance marketing placements and funnel performance.
???? Hypothesize & Test: Conduct advanced analytics experiments and model solutions for abstract business challenges.
???? Communicate Insights: Simplify complex data analyses and present recommendations to technical and non-technical stakeholders.
???? Collaborate: Work cross-functionally with product managers, engineers, and marketing teams to bring data-driven innovation to life.

What Makes You a Great Fit:

???? Data Science Expertise: 4+ years of hands-on experience in data analysis, predictive modeling, and advanced statistical methods.
???? Digital Analytics Savvy: Deep understanding of website and app analytics, preferably with Adobe Analytics or Customer Journey Analytics.
???? Tech Skills: Proficient in Python, Hive, and/or BigQuery with experience in data quality control and tagging.
???? Business Impact Mindset: Strong ability to turn analytics into impactful business strategies.
???? Curiosity for Innovation: Stay on top of the evolving marketing tech landscape and bring fresh ideas to the table.

Why Join Us?

• Comprehensive Benefits: Health insurance, 401(k) matching, tuition reimbursement, and parental leave.
• Career Development: Opportunities for growth and learning in a supportive, innovation-driven environment.
• Work-Life Balance: Hybrid work model with flexibility and commuter benefits.
• Diversity & Inclusion: Thrive in an environment that celebrates diverse backgrounds and ideas.

Your Impact Matters:

At Wells Fargo, we're not just about data — we're about creating meaningful customer experiences and driving business growth. Your expertise will help shape how we connect with millions of customers in a digital-first world.