At TransUnion, we’re not just about data; we’re about empowering people to make better, smarter decisions. We are a global leader in information and insights, committed to creating a world where every individual has access to the information that enables better choices. We believe in building an environment where our associates are in the driver’s seat of their own development, with the tools and resources to grow. Join us and be part of a team that embraces innovation, creativity, and leadership at every level.
What You’ll Bring:
- Marketing Mix Modeling (MMM) & Attribution Expertise: Experience with marketing mix models, multi-touch attribution (MTA), segmentation modeling, forecasting, and other advanced marketing analytics techniques.
- Technical Proficiency: Strong technical skills in SQL, Python, R, Spark, or Matlab to handle and analyze big data, tackle online search, online advertising attribution, and marketing optimization challenges.
- Analytical Experience: At least 2+ years of hands-on modeling and quantitative analytics experience or equivalent advanced degree with practical application.
- Background in Data Science: A degree (Bachelor’s or higher) in a relevant field such as Econometrics, Statistics, Physics, Engineering, Data Mining, Operations Research, Finance, or related disciplines.
We’d Love to See:
- Digital Analytics Experience: At least 1+ year working with Adserver/Web Analytics Logs and digital AdTech industry knowledge.
- A deep understanding of digital metrics, and the ability to turn complex data into actionable insights that drive marketing effectiveness and ROI.
Impact You’ll Make:
As a Marketing Data Scientist at TransUnion, you will be at the forefront of revolutionizing the way clients make data-driven marketing decisions. You’ll combine the art of marketing with the science of data analytics to solve some of the most complex challenges in the marketing world today.
You’ll help leading brands understand their customers better, evaluate the true impact of their marketing efforts, and improve strategies across multiple channels and platforms. You’ll work closely with a talented team of data scientists and consultants to provide insight into multi-million dollar marketing engagements that shape the direction of top Fortune 500 companies.
Your Day-to-Day:
- Lead the design, development, and implementation of multi-touch attribution models (MTA), marketing-mix models (MMM), and experimentation studies to optimize marketing effectiveness, ROI, pricing strategies, and brand equity.
- Work cross-functionally with stakeholders to deliver impactful analytics, developing solutions to help clients better understand customer behavior and the effectiveness of their marketing initiatives.
- Develop next-gen marketing analytics for unified, consumer-centric solutions, integrating new data assets such as identity data, cross-device insights, addressable TV, and much more.
- Analyze and derive actionable insights from marketing data that drives decision-making across all channels and platforms.
- Develop and implement strategies to improve online/offline marketing optimization, using data to enhance campaign performance and targeting strategies.
What’s In It for You?
At TransUnion, we’re committed to your career development. As part of our team, you’ll have access to:
- Flexible Benefits Package: Including medical, dental, and vision plans, 401(k) with company match, paid parental leave, and mental health support.
- Work-Life Balance: Enjoy flexible time off, paid holidays, and work from home options to support your lifestyle and well-being.
- Growth Opportunities: Tuition reimbursement, charity matching, employee stock purchase plans, and career development programs to fuel your professional growth.
- Diversity & Inclusion: Join a team that celebrates diversity, embraces new ideas, and fosters an inclusive work environment where everyone can thrive.
Why TransUnion?
At TransUnion, you’re not just another employee; you’re an integral part of a mission-driven team. We believe in investing in our people, offering them the flexibility to succeed both personally and professionally. Whether you’re growing your technical skills, collaborating with global teams, or solving high-impact challenges, TransUnion provides an environment where you can truly make a difference.
Ready to make an impact? If you’re passionate about combining marketing analytics with cutting-edge data science techniques to drive business growth, apply today to join our team and help us shape the future of marketing.
TransUnion is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all associates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
